PIERRE BERGÉ PRIZE
The candidate, either French or of another nationality, must:
— Own a French company ;
— Have commercially marketed at least one season ;
— Not have generated a turnover of more than 1 million euros worldwide in 2019.
BENEFITS FOR THE FELLOWSHIP WINNER AND THE FINALISTS
The fellowship winner will receive:
— A global endowment of € 100.000 ;
— A privileged mentorship from Clarisse Reille, Executive Director of DÉFI, who will advice her/him on her/his digital and commercial strategy, for a one-year duration ;
— From Tomorrow London Holdings Ltd, a privileged commercial and strategic support. The winner will show in Paris and Milan showrooms and Tomorrow will appoint a Brand Support Sales Manager to promote and sell the collection ;
— From Galeries Lafayette, a dedicated meeting to help them understand the department stores’ key planning objectives and positioning and the use of an exclusive space for the presentation of her/his next two collections. Galeries Lafayette commit to buy the two collections of the winner, following the ANDAM grant.
The finalists of the ANDAM Pierre Bergé Prize will be offered by:
— IFM, Institut Français de la Mode, a privileged access to the IFM Labels 18-month training program, an accelerator for young creative brands. Built on a synergy between training/exchange based group sessions and individual tailored coaching sessions, its aim is to accelerate the growth of young creative labels with high potential, by helping them structure their activity and products offer, clarify their communication strategy and commercial development ;
— OBO, guidance in the enhancement of their brand identity, development of their image, and advices in the execution of their events ;
— Premiere Classe – Tuileries, a dedicated highlighting on its event during Paris Fashion Week associated to a targeted communication for French and international buyers. and journalists ;
— Swarovski, a dedicated workshop in the Swarovski showroom to discover their products diversity and the creative possibilities crystals offer for a collection.
Nathalie Dufour +331 45 08 92 75
Caroline Tixier +336 13 14 45 03