RULES

REGISTRATION

100 000 €

FOR THE
CREATIVE BRAND PRIZE

Eligibility requirements

The candidate, either French or of another nationality, must:

— Own a French company ;
—Not have won neither of the two ANDAM grants in 2016 or 2017 nor any other prize with a financial endowment in 2017 ;
— Have commercially marketed at least one season ;
— Not have generated a turnover of more than 2 million euros worldwide in 2017.

Benefits for the fellowship winner and the finalists

The fellowship winner will receive:

— A global endowment of € 100.000 ;
— A privileged mentorship from Natalie Kingham, MATCHESFASHION.COM’s Buying Director, who will advice her/him on her/his digital and commercial strategy, for a one-year duration ;
— From Tomorrow London Holdings Ltd, a privileged commercial and strategic support. The winner will show in Paris and Milan showrooms and Tomorrow will appoint a Brand Support Sales Manager to promote and sell the collection ;
— From Galeries Lafayette, the use of an exclusive space for the presentation of her/his next two collections. Galeries Lafayette commit to buy the two collections of the winner, following the ANDAM grant.

The finalists of the ANDAM Creative Label Prize will be offered by:

— Galeries Lafayette, a dedicated meeting to help them understand the department stores’ key planning objectives and positioning ;
— IFM, Institut Français de la Mode, a privileged access to the IFM Labels 18-month training program, an accelerator for young creative brands. Built on a synergy between training/exchange based group sessions and individual tailored coaching sessions, its aim is to accelerate the growth of young creative labels with high potential, by helping them structure their activity and products offer, clarify their communication strategy and commercial development ;
— MAC Cosmetics, assistance for the promotion of the nominees image and notoriety through in-kind make-up support both backstage during Fashion Week as well as makeup artistry and product for other collections, look books and various events throughout the year ;
— MATCHESFASHION.COM‘s teams will meet with them to provide digital and commercial mentorship ;
— OBO, guidance in the enhancement of their brand identity, development of their image, and advices in the execution of their events ;
— Premiere Classe – Tuileries, a dedicated highlighting on its event during Paris Fashion Week associated to a targeted communication for French and international buyers. and journalists ;
— Swarovski, a dedicated workshop in the Swarovski showroom to discover their products diversity and the creative possibilities crystals offer for a collection.

Contact

Caroline Tixier +336 13 14 45 03
ecrire@andam.fr

The prestigious ANDAM jury gathered together representatives of its private and institutional sponsors as well as fashion professionals know for their outstanding expertise.

1mcc
2 defi
Chanel
Chloé
Fondation
Galeries
Hermes
IFM
Kering
Longchamp
LVMH
MAC
Maison
matches
OBO
OTB
Premiere Classe - Tuileries
Saint Laurent
Swarovski
Tomorrow